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Home » Articles posted by Deb Carpenter Beck

Social media in construction: Five basics you shouldn’t forget

04/25/2017 at 11:40 am

A construction business is built on relationships and the referrals they provide. So, it’s not surprising that social media is turning into a popular marketing and sales tactic used by contractors. After all, people like to do business with companies they know and trust–whether that relationship is created offline or online. According to a recent…


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Construction survey helps you benchmark your financials

04/21/2017 at 9:58 am

View your company financials with internal eyes only. Ignore industry best practices. Don’t do external benchmarking. These are all sure-fire ways to stifle continuous improvement for your construction company. Benchmarking, on the other hand, lets you compare your business to your peers, inspiring ideas for improvement and sharpening your company’s competitive edge. That’s especially important…


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Do you look like every other construction company?

04/19/2017 at 2:12 pm

Quick. Can you say what makes your construction company unique in 10 seconds or less? I’ve asked that question many times in my marketing career and, more often than not, I get a 30-minute company description that would make most potential customers yawn with boredom. Too often, companies don’t have a clear reason why someone…


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Construction IT: New attitudes, new opportunities

04/13/2017 at 11:24 am

Just a few years ago I would have described the construction industry as reluctant to embrace information technology (IT). Today I believe that is changing. Superintendents, project managers, and service techs now regularly use mobile devices to file daily field reports, access project information and submit work orders and time sheets. Construction company executives are…


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How to refine your bid strategy

04/05/2017 at 9:33 am

With plenty of construction work available, it’s not about just winning projects these days; it’s about winning projects that will make you a profit. In past posts, I’ve covered how to determine which projects you should target. That’s the first step. Next is to make sure you have the right bid strategy to win the…


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Your virtual partner: the company behind your software

03/31/2017 at 11:22 am

When you look for business software, it’s a given that you’ll be checking out the product inside and out. Does it have all the features you need? What are the system requirements? Will it grow with your business? That’s all important stuff but are you just as diligent about the company behind the software. Buying…


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